Raamat A+++ Stuff is awesome. I used 2 rolls that weighed approx. 24 lbs each, along with the roll of foam which was very minimal in weight. This brand came recommended from an Audi S4 owner who used to compete in car audio competitions.
Here is one search you could check out just to see people's opinions.
http://www.caraudio.com/forums/general-discussion/417140-edead-raamat.htmlThe road noise as well as the awful wheel-well noise, was loud before and was beautifully quiet afterwards. Plus the music sounded better. I applied it in the doors, behind the speakers, everywhere.
You cut it into strips, depending on how tricky the area you are working with, and then heat-gun the stuff and lay it down. Run a roller on it, clean up the goopy residue (if you want a clean looking job) and then let dry. Afterwards, you apply the foam stuff on top with a sticky adhesive from a spray can. Looks good, sounds even better.
I am now thinking about doing this to my mazda too. You'll need a few warm days to do it all right.